Approximately 15 minutes read
July 2020- September 2021
Project overview and goal
Tolling has been a part of New Zealand's transport network for over ten years and as more roads are being assessed for tolling, we need to understand customer needs. The Tolling Projects of Puhoi to Warkworth (P2W) & System Replacement Project aim to deliver significant change to our customer and employee experience over the next 12-18 months. This problem caused us to question, how might we make improve the current tolling experience and make it more seamless and contactless in the world of COVID?
My role and the wider team
I worked on the UX/UI side of things and the other members included a service designer, three software developers, testers and the product owner.
Project scope and deliverables
Participate and co-facilitate design workshops
Conducting qualitative and quantitative researches
Creating and ideating the product prototypes
Organisation big vision
Road to Zero adopts Vision Zero, and a vision for Aotearoa where no-one is killed or seriously injured in road crashes, and where no death or serious injury while travelling on our roads is acceptable.
Design Process
The Design thinking framework we followed was Double Diamond.

Discovery phase- Qualitative research

We conducted a survey to identify the user needs and goals to find pain points and opportunities. The responses to all the answered survey questions can be found here








User goal
Users wants an efficient,equitable and effective way of paying tolls

Business goal
Find opportunities to provide a great tolling pay experience
Define phase
Based on the research and the gathered insights we created personas and brainstormed the how might we questions

User Persona






How might we brainstorming outcome











Roadmap
Translate user needs into user scenarios
Creation and Modification of a User Account by a customer
Bulk Upload of Vehicle Registration Plate Numbers
Purchase Trip Credit
Refund of Unused Trips
Visibility of Unpaid Trips
Process Toll Transaction
Manage Low Credit
Transfer to Debt Collection Agency
Transfer of Liability
Infringement processing
Reporting Capability
Business Rules Configuration Capability

Design phase
User Experience flow diagram

User Interaction and visual design

Figma working document

NZTA brand guideline
Deliver


Figma website prototype
Final prototype can be found here






